Taverna, with its rich historical, artistic, and natural heritage, is applying to become the Italian Capital of Culture for 2027. The city, known for the works of Mattia Preti and its stunning landscapes, aims to enhance its territory through cultural initiatives that blend tradition and innovation. The project seeks to promote Italian culture with events, exhibitions, and collaborations that will engage the local community and visitors, transforming Taverna into a dynamic hub for cultural and creative exchanges, symbolizing growth and sustainability for all of southern Italy.

The #ClickDay poster celebrates the pivotal moment of Taverna’s candidacy for Italian Capital of Culture 2027. With a vibrant and engaging design, the poster invites everyone to join the event on September 24, 2024, an afternoon full of activities, events, and emotions, marking the official submission of the candidacy dossier. An unmissable opportunity to support Taverna on this great cultural journey!

In anticipation of the #ClickDay, ten exciting videos have been created to tell the story of Taverna’s journey towards its candidacy for Italian Capital of Culture 2027. Each video represents a small piece of the history, traditions, and unique qualities that make this city special. Through captivating images and engaging narratives, the videos celebrate Taverna’s culture, art, and natural heritage, offering a moment of reflection on how every corner of the territory contributes to building a shared vision for the future. These videos, which will accompany the days leading up to the big event on September 24, 2024, will serve as a tool to engage the community and raise awareness among supporters, inviting them to become active participants in a project that not only enhances the city but aims to make it known and appreciated on a national and international scale. Each video will be an opportunity to discover and celebrate Taverna’s wonders, as well as to reflect on how each of us, with our contribution, can make this candidacy a great opportunity for cultural and collective growth.

Art

Memory

Value

Innovation

Nature

Creativity

Community

Culture

Trust

Folklore

Events

The cover of the dossier for Taverna’s candidacy as “Italian Capital of Culture 2027” is inspired by the theme of “Inner Beauty”, symbolized by the chrysalis, a metaphor for transformation and cultural growth.

The graphic and chromatic elements reflect Taverna’s history and geography:

• Yellow: evokes the city’s Greek roots, referencing the ancient settlement of Trischine and the harmony of classical art.
• Blue: symbolizes strength and stability, inspired by the fortress of Taberna Montana, representing resilience and strategy.
• Green: recalls the lush nature of the Sila region and the balance between Taverna and its environment, with the circle symbolizing unity and continuity.

The overall design is inspired by the contemporary art section of the Taverna Civic Museum, creating a visual dialogue between tradition and modernity that reflects the city’s cultural identity.