Study for the realisation of the ENO Wine Brand

THE LOGO

The realisation of the company logo (above) began with a careful observation of the vine shoots: I admire how they can be rigid and angular in their strength, and yet at the same time sinuous and climbing in their delicacy. I am fascinated by these natural movements that have been skilfully translated into the linear stroke of the stick lettering, enriched by inlays of curvilinear elements. The result is a logo that masterfully combines strength and flexibility, evoking an unforgettable emotion. This distinctive and engaging approach is reflected in the company’s visual identity, which promotes a message of stability and adaptability.

In terms of colour, the choice of an intense and nuanced red such as wine burgundy gives the logo a striking appearance that conveys depth, solemnity, elegance, composure and sophistication. Red has the power to capture attention and communicate strength and passion. Symbolically, it represents fire, love and energy. In addition, the dark shade of wine burgundy adds a touch of mystery and luxury to the logo.

This colour choice gives the brand a sophisticated and distinctive look, suitable for a prestigious and high-end image. Finally, red is a universal colour that transcends language and cultural barriers, making the logo easily recognisable and memorable worldwide.

THE WINES

HE, SHE and WE wines are unique and fascinating oenological works, each representing a story of passion and creativity in the wine industry.

The name ‘HE’ symbolises the intensity and masculine strength that can be perceived in every drop of this enveloping red. Deep and bold, HE is a symphony of robust flavours and powerful tannins that capture the soul of the modern man.

In contrast, SHE is a tribute to feminine delicacy and elegance, embodying the very essence of purity in white wine. SHE offers a harmonious dance of freshness and floral fragrances, with an enchanting sweetness that delights and gracefully satisfies the palate.

Finally, there is the ‘WE’ wine, a celebration of the union of man and woman. This unique rosé is the perfect balance of boldness and gentleness, a fusion of fruity and spicy nuances that come together in a surprising symbiosis. WE is a living testimony to the harmony that comes when diversity meets and intertwines, offering the world a drink to toast to love and human connection.

PACKAGING

The packaging is an elegant way to show taste and style that attracts attention with its originality.

The bottle, made of matt black ceramic, is highly desirable due to its high quality. The matt surface matches the black appearance, creating a sense of mystery and charm in anticipation of the sensory experience of the wine.

The labels give a modern touch to the corporate design. For white wine, the orange background immediately attracts the eye with its lively solar energy, recalling the freshness and vitality of the wine variety. The red wine, on the other hand, is surrounded by a beautiful purple shade representing the passion and depth of intense aromas. Finally, for rosé wine, green evokes natural harmony, symbolising rebirth and the union of love.

But the elegance does not stop at the bottle alone. The cylindrical box that wraps the wine is a true masterpiece. It is inspired by the shades of the labels and has a subtle golden spiral around it. The cylindrical packaging adds a touch of luxury and makes the wine a precious gift, ready to amaze its recipient.

THE ADVERTISING

The advertising campaign devised by our studio for the ENO brand envisages a different advertising of the product using a precise communication strategy linked above all to the diversity of the type of wine proposed. The main objective is to arouse interest and attract a diverse audience, providing them with a unique and engaging experience. We have developed several strategies to highlight the distinctive characteristics of ENO wines, offering enthusiasts and novices a wide range of choices to suit every taste and occasion.

The campaign focuses on product quality and authenticity, promoting craftsmanship and care in production. In addition, we created an engaging narrative that highlights the provenance of our wines, emphasising the history and passion behind each bottle. By using captivating stories, striking imagery and engaging content across different advertising channels, we aim to create a unique experience for the audience and make them fall in love with the product.

In ‘ONLY THE BRAVE’, (left) the strength and boldness of white wine is brought to life through posters and playbills associated with the faces of leading actors in action movies and their irresistible charisma. These iconic film characters embody the adventurous and decisive soul of white wine, a beverage distinguished by its freshness and vibrant character. The image of famous actors indulging in the intense experience of tasting this wine enchants the audience, inviting them to embrace the emotion of each sip.

In the ‘WE ARE ROCK’ section (below), the rosé joins the explosive energy of the world of rock music. Posters and playbills portray familiar faces of stars who have left an indelible mark on the music scene. These emblematic artists embody the rebellious and transgressive spirit of rosé, a cheeky and fun drink, capable of shocking palates with its daring combination of flavours. The campaign conveys the message that rosé is like a musical note, a harmony of pleasure that blends with the rock soul of those who enjoy it. Rosé blends synergistically with the explosive energy of the world of rock music, creating a bold and engaging combination that leaves an indelible impression on the palate.

Finally, in ‘WITHOUT IT, IT WOULDN’T HAVE HAPPENED!’ (top right), red wine is celebrated through posters and playbills highlighting extraordinary historical events that happened thanks to wine. From epic moments to crucial decisions, each historical milestone is linked to a glass of red, a symbol of conviviality and celebration. The campaign focuses on the social and cultural aspects of red wine, emphasising how this drink has helped create indelible bonds, marked the course of history and defined the essence of the human experience. An engaging message that extols the value of red, not only as a wine delicacy, but also as a central element in the narrative of humanity.

The advertising campaign is further enriched with leaflets presenting the vision and values of the brand in an appealing way, inviting the public to discover the craftsmanship and passion behind each bottle. A transparent window on the exceptional process of wine creation, from the vineyard to the cellar, conveying the love for the land and the dedication to achieve a superior quality product.

Thanks to these valuable information resources, consumers will fully immerse themselves in the world of the product, appreciating not only its taste, but also its unique history and soul.